Sign Source Signs

Less can be more.

Text on a sign should be short and concise, as there is a limit to the amount of information a person can absorb at one time. Bold, non-serif fonts are easier to read in short messages at long distances. Graphics are usually more effective than words as they attract the eye more quickly. Additionally, corporate logos promote image recognition.

A highly noticed sign sends your message to more people per dollar invested than any other advertising medium.

For example, if you display a $200 sign for one year at a location where just 10,000 cars pass by every day, you've reached over 3.5 million people - about 15 customers for every penny you spent.

Maximum Impact.

However, to maximize impact, make frequent changes to your sign or banner. New messages, graphics or colors help your sign stand out from familiar surroundings and draw renewed interest from viewers. Displaying the same sign for an extended period of time is less effective. Better Designs Make Better Impressions. Add extra color and graphics to increase the appeal of your sign.

Here is a questionnaire to help identify your signage needs and guide us in making good recommendations for your project.

Use of your sign: Are you directing, informing, or selling?
Display time and conditions: Temporary or permanent? Indoors or outdoors?
Image you want to project: Professional? Sophisticated? Youthful? Fun? How should it coordinate with your other graphics and advertising?
Your target customers: Whose attention do you want to attract?
Viewing distance and time: How far will readers be from the sign? How long will they have to read it?
Mounting your sign: Where will the sign be displayed? How will it be attached? Will you need the approval of a landlord or local sign code authority?
Sign copy and layout: What message do you want to communicate in your copy? Do you have special logo or layout requirements?

Colour Chart
Black on White	White on Black	Black on Yellow
Yellow on Black	White on Blue	Blue on White
White on Red	Red on White	White on Brown
Brown on White	Blue on Yellow	Yellow on Blue
Red on Yellow	Yellow on Red	Red on Black
Black on Red	Green on White	White on Green
Constrasting colour combinations distinguish legibility and visibilty.

Letter Height	Distance For Best Impact	Readable Distance
3 in.	30 ft.	100 ft.
4 in.	40 ft.	150 ft.
6 in.	60 ft.	200 ft.
8 in.	80 ft.	350 ft.
9 in.	90 ft.	400 ft.
10 in.	100 ft.	450 ft.
12 in.	120 ft.	525 ft.
15 in.	150 ft.	630 ft.
18 in.	180 ft.	750 ft.
24 in.	240 ft.	1,000 ft.
30 in.	300 ft.	1,250 ft.
36 in.	360 ft.	1,500 ft.
42 in.	420 ft.	1,750 ft.
48 in.	480 ft.	2,000 ft.
54 in.	540 ft.	2,250 ft.
60 in.	600 ft.	2,500 ft.
Factors that may affect required letter size are: color scheme, font selection, traffic and weather conditions.